Energy Drink Package Design
The packaging intent was to reinforce this idea of nostalgia and aim its visual presentation as a nod to old bottle designs and the presentation these products had for the target audience. The design of these bottles and labels feels very artistic and ornate, with that it can offer an implication towards upper class and higher living. With that the goal was to replicate that feeling within this product’s design packaging. Moving away from traditional aluminium cans this design is aimed to recreate that feeling of nostalgia by employing itself onto a glass bottle. The design label follows a colour palette that is intended to promote this notion of upper class, steering away and avoiding bright intrusive colours; this palette instead follows a far less dramatic presentation. The light coloured logo on top of a dark background can often be viewed as a less desirable choice, however in this scenario the goal is aimed to highlight the logos visual design against the negative space provided by the dark background. The contrast exists perfectly to provide that direct comparison and call to attention. To enhance that feeling of maturity and nobility a common a decorative floral trim was used as a way to provide an extra layer of detail that is relevant to the rest of the design, this particular pattern was chosen as a way to mimic the aesthetics of home decor and that ornate feeling of regalia that the target audience should feel when viewing the product.
By analysing a few examples of bottle designs and labels that are trying to be recreated there seems to be a recurring pattern of maximalist design, there needs to be complex patterns and visuals that provide the audience with a memorable experience once they have viewed the bottle. Each design has to be more visually represented than the last, as there is the obvious spirit of competition between the different brands and companies. With this design, the intent is to pull back that complexity and provide a simpler visual that explains exactly what the audience is getting while providing a specific memorable moment of interaction. The tagline of the brand is to “drink back to simpler times’ ‘ so to do anything else within the design seems counterintuitive to the product that is being sold. Separating the layout of the logo into thirds allows a perfect space to provide a centre stage for the important information of the packaging, allowing the significant logo to be at the forefront, will help avoid any confusion about the product and what it is, combined with sectioning the other relevant information that is required by law allows a seamless incorporation into the final brand packaging design.
