“By using a narrative, picture, and name, a persona provides product designers with a vivid representation of the design target.” (Miaskiewicz & Kozar 2011)
Here is our persona for us to keep in mind during the design process. With our audience, problem statement, and persona all defined there is starting to appear a mental image of how our website is beginning to take shape. Next will be key to analyse some existing websites to see what works and what does not.