Existing Material Analysis

PORSCHEvolution Created to show how the Porsche has evolved over the years, this website uses a parallax technique to achieve a smooth transition between the different eras of cars. The background transitions in an upward swipe as the user scrolls down. With a minimalist overall design the main elements are that of the display and… Continue reading Existing Material Analysis

Persona

“By using a narrative, picture, and name, a persona provides product designers with a vivid representation of the design target.” (Miaskiewicz & Kozar 2011)  Here is our persona for us to keep in mind during the design process. With our audience, problem statement, and persona all defined there is starting to appear a mental image… Continue reading Persona

The Idea

The original brief for the webpage is to produce a long scrolling webpage displaying 10 pairs of images, 20 in total, and 10 of which must be original reinterpretations created from scratch. The final product of which is both a retelling and reinterpretation of design through history; the reinterpretations are to be done in a… Continue reading The Idea

Introduction

In this blog, I will be chronicling personal development research into a final design of a scrolling webpage. The webpage in question will feature a series of images of representation of different design aspects throughout history. For each design there will be a subsequent original image that is a reinterpretation of the main design piece… Continue reading Introduction

Brutalist/punk/anti/anarchic design

Within the field of architecture “Brutalism” is a modernist style from post World War Two. A focus upon functionalist design, geometry and exposure of structural materials (Brockington & Cicmil 2016) A simplified interpretation of this is concrete buildings similar with a heavy geometric shape of cubes, square, and rectangles. The Buffalo City Court Building is… Continue reading Brutalist/punk/anti/anarchic design

Maximalist, Kitsch, and Jeff Koons

Maximalism in essence is the direct opposite of minimalism. Applying this within your design ethos ensures a must for the incorporation of more visual elements; colours, patterns, textures and decoration (Andrews 2020). Within Maximalist design is an assortment of complex shapes, colours and assets to fill out the canvas or space. While minimalism strives to… Continue reading Maximalist, Kitsch, and Jeff Koons

Minimalist Design and Zaha Hadid

Generally, Minimalist design is a visual presentation that focuses on prioritising the essential. Taken and stripped down to its core function there is a focus on simplicity, clean lines and a monochromatic colour scheme with an emphasis on the use of negative space (Hohenadel 2022). An observation of the piece “Two Open Modular Cubes/Half-Off (1972)”… Continue reading Minimalist Design and Zaha Hadid